What is the Ethical Growth Partner Certification?
In a world crowded with hype, false scarcity, and pushy promos – your vegan business stands for something better. As an Ethical Growth Partner, you’re joining a select group of brands committed to honest, transparent, and values-driven marketing.
Bro-Marketing: Why We Say No
Bro-marketing is built on hype, manipulation, and pushy sales tactics – think false scarcity (“only 2 spots left!”), exaggerated claims, and pressure to buy now or miss out. While this approach might drive quick sales, it erodes trust and damages the long-term relationship with customers. At Thrive Vegan Marketing, we take a stand against these outdated tactics. We believe in building honest, transparent, and authentic marketing strategies that create loyal customers who genuinely connect with your values. Our Ethical Growth Partner Certification reflects this promise – certified businesses will use no gimmicks, no manipulation, just marketing done with integrity.
Why It Matters
Stand out as truly values-based. Certification showcases that businesses walk the talk – not just vegan-friendly, but vegan-powered, with real integrity behind their messaging.
No artificial scarcity or pressure tactics. We reject “limited spots” when there aren’t any and avoid manipulative “offer ending” messages. These tactics – known as bro‑marketing – can damage trust and alienate conscious consumers
Build long-term trust and loyalty. Ethical marketing isn’t just good morals – it’s smart business. Companies who play fair gain higher customer retention and brand recognition.
Why We Stand Firm Against Greenwashing
Greenwashing is the act of presenting a product or business as environmentally friendly – or “greener” than it really is – through vague, misleading, or exaggerated claims. Unfortunately, it’s everywhere. From “eco” labels with no certification to marketing campaigns that highlight one sustainable feature while ignoring the bigger picture, greenwashing erodes trust.
Ethical Growth Partners believe that true sustainability and ethical practices must be transparent and verifiable. Our certification ensures:
- No vague buzzwords. Words like “eco-friendly,” “sustainable,” or “ethical” must be backed by real actions, not just marketing spin.
- No deceptive omissions. We won’t highlight one small good action while ignoring harmful practices elsewhere.
- Real alignment of values and practices. Our partners are committed to ethical marketing and authentic business practices that align with vegan values.
Why does this matter?
Consumers today are more informed than ever. Around 72% of consumers say they’re skeptical of brands making broad environmental claims without evidence. By being an Ethical Growth Partner, you not only reject greenwashing but also showcase true credibility—proving that your business walks the talk.
Certification Standards
To become certified, businesses must:
- Be a fully paid up member of the Get Growing program
- Affirm transparency in product claims and pricing.
- Avoid manipulative tactics like false countdowns, exaggerated scarcity, or emotional shame.
- Communicate honestly – no vague buzzwords or misleading claims.
- Align brand values with messages – ensuring what they say matches what they are.
- Adopt ongoing ethical marketing policies, keeping their approach current and responsible.
- Be subject to verification, providing examples of past campaigns, ad copies, or content for review.
Benefits of Being a Certified Ethical Growth Partner
| Perk | Description |
|---|---|
| 🏅 Website Badge | Showcase your badge to boost your credibility. |
| 📈 Listing in Ethical Directory | Be featured in our Ethical Growth Partner directory, helping you gain visibility and inbound links. |
| 🌟 Consumer Trust | Tap into the growing demand (~67% of consumers) for ethically-certified brands. |
| 🌍 Shared Recognition | Join a community that values transparency, ensuring long-term loyalty and respect. |
| ⚖️ Ethical Advantage | Differentiate yourself from competitors who rely on hype or false urgency. |
Certified Business
- Mark Oborn Ltd – Digital Dental Marketing
Disclaimer:
The Ethical Growth Partner Certification indicates that a business has aligned itself with the values and ethical marketing principles promoted by Thrive Vegan Marketing. Certified businesses are self-certifying with respect to their internal practices and overall marketing activities. Thrive Vegan Marketing ensures that any marketing strategy, content, or guidance provided directly by us will adhere to these ethical standards. However, we cannot guarantee that all marketing activities independently undertaken by a certified business will meet these criteria, as each business is a separate legal entity and maintains full control over its own marketing decisions.